VIVA LDN is a London media platform rooted in Latin American culture and open to every community in the city.

It began in 2020 with Latin American Heritage LDN, sharing our history, food and traditions online. Today, VIVA LDN brings that work together in one place: stories from our community, a map of Latin London, perks from Latin-owned businesses, and new ways for brands to reach the people who make this city what it is.

Our founder is British-Ecuadorian, born in London to parents who arrived in the early 1970s. Like so many families, they built a life here through hard work, early mornings and a close-knit community where everyone knew each other. VIVA LDN exists to honour that generation and to give the next one a voice.

What we stand for

• Community first. We celebrate the people, places and businesses that keep Latin London alive.

• Our stories, told by us. British Latino news and culture, told in our own voice.

• Open to all. Latin culture has always been about sharing, so every community in London is welcome here.

• Support local. Every visit, meal and purchase at a Latin-owned business helps keep our community strong.

VIVA LDN is part of Next Horizon Digital, alongside Latin American Heritage LDN.

¡Viva Londres, viva nuestra gente!